News
November 2, 2026

Te Ao Māori and career development

How does Te Ao Māori (the Māori worldview) challenge dominant Western career theories while supporting Māori practitioners?

Intention

This Māori-led study explores career practice using pūrākau/stories and Māori wayfinding—a kaupapa Māori research project celebrating and uplifting Māori voice and pūrākau of life and career.

Ngā Rangatira Rangahau

Dr Val O’Reilly, Executive Director, The Career Development Company. Email: val@thecdc.nz

Dr Lynette Reid, Impact Lead, Hāpai Tūhono. Email:lynetter@hapaituhono.co.nz

Purpose

To explore Māori perspectives on career development and thecontribution of mātauranga Māori to current and future career practice inAotearoa.

Whānau

- Four Māori kaimahi/practitioners connected to the career development sector.

- Two Māori project leads as participant-facilitators.

- Two of the invited participants are CDANZ members and tw oare CATE members.

- Participants were invited to share stories about their own journey and how it connects with Te Ao Māori.

Ways of knowing

- This Māori-led research applies an interface methodology integrating mātauranga Māori and Western approaches.

- Using qualitative, narrative-based methods, it privileges insider perspectives and intergenerational life course/ lifetime inquiry.

- Pūrākau were gathered in individual, paired, and collective hui.

Ways of being

* Pūrākau continue to live through relationships across time and generations, inviting us to consider where and how they live, why they return or remain unspoken, and how our continuing relationships with them bring greater clarity to who we are, what we know and how we practise.

* Māori wayfinding enables a framework for understanding how career journeys are shaped by identity, whakapapa, place, and collective wellbeing.

* Pūrākau bring into view the depth and complexity ofrelationships already present in who we are, inviting us to consider why particular pūrākau come forward, what we bring to their telling and hearing, and how consciously we attend to these relationships as Māori career practitioners.

* Māori wayfinding holds the pūrākau of overcoming and becoming in our career journeys.

Becoming

Pūrākau and Māori wayfinding connect ancestral ways of being to future possibilities for career practice and research.

HOW WE CAN SUPPORT YOU

Providing career development support
for a range of clients

Whatever stage you are at in your career journey, making decisions about your future can often be overwhelming. Our services will help bring clarity and support, so that you can effectively navigate the next step in your journey to achieve your desired outcome.

Our career practitioners will work with you to demystify and simplify the process and equip you with the right tools and the knowledge to make good decisions for your future.

Sessions are tailored to the individual so you can gain the outcome that you want.  Two to four sessions are typically required.

What can we help you with?

  • Understanding who you are, and what you have to offer
  • Clarity about your future career direction
  • Understanding the labour market
  • Strategies for achieving your goal, with realistic steps to make that happen
  • Developing your career profile to ensure effective personal branding.
Get in Touch

Engage our team of career professionals to support your staff and managers to have meaningful and productive careers, to navigate the career transitions across their lifetimes, and to enhance their health and wellbeing. We understand the challenges faced with the conflicting demands on time and resources when taking an active role in career and talent management, and in promoting the health and wellbeing of each employee. There is ample evidence that career development brings substantial benefits to the economy, as well as to organisations.   

Your need for external career development services may be identified:

  • during workforce or business planning
  • in setting milestones for an organisational change project
  • through staff engagement reports or exit surveys
  • from client feedback
  • for delivery to students or trainees, or
  • from evaluations of learning and development programmes.
Get in Touch

The Career Development Company offers specialist expertise and support to education providers, helping them design, develop, and deliver career development programmes and services.  Students and trainees also need support to navigate transitions between education, training, and employment.

As a team we are committed to helping learners connect their learning with the world of work and who they will become: their future selves. We will work with you to support student and trainee engagement, understanding and a desire for lifelong learning.

What can we help you with?

  • Developing or strengthening your current career development programmes and services to enhance the outcomes for your students and trainees
  • Training staff to engage in effective career conversations with staff, students, or trainees, using our unique RECI™ model for effective career conversations.
  • Presenting topical career development seminars and workshops for staff, students, trainees, and parents
  • Providing individual and group career coaching and counselling or professional supervision sessions for staff, students, and trainees
  • Providing professional development for teaching staff in the integration of the ‘world of work’ into the classroom
  • Supporting career staff to design, develop and deliver evidence-based career development programmes
  • Advising on and/or lead the review, design, and development of New Zealand career-specific qualifications, programmes, and assessment.
Get in Touch

The Career Development Company is an approved All-of-Government provider of HR-Career Development Services. We are confident our career development services will benefit your organisation, managers, and staff.  Our career development expertise complements existing management and HR/OD functions. By taking an active role in your staff’s careers, you can create an environment of trust, openness, and increased engagement and satisfaction.
‍
What can we help you with?

  • Support for organisational change - support your staff to develop skills and confidence to manage their career transitions in times of change, with our career transition and outplacement service.
  • Support for individual career development - encourage your staff to take responsibility for their life-long career development through our individual career development services.
  • Support for manager development -support managers to develop the confidence to have effective career conversations, and to grow in their role and with the organisation through mentoring. 
  • Support to deliver services to your client and community groups - support your organisation to develop or strengthen career development programmes and services to enhance the outcomes for your clients, students, or trainees.
Get in Touch

The Career Development Company is an advocate for professionalism in the careers industry and for the valuable role that professional associations and bodies play. As a team we are currently members of CDANZ, CATE, HRNZ, ICF, CDAA, CEAV, AI Forum, Women AI (WAI) Forum, Maori and Pasifika Career Practitioners Network, National Council of Women New Zealand, Office of Ethnic Communities Women to Women (W2W) Group. We are committed to supporting practitioners to continue to develop their competencies and to work ethically for positive outcomes for their clients.

  • Professional supervision or mentoring to grow in your current role and as a practitioner
  • Career coaching and counselling for your career journey
  • Professional development in effective career conversations
  • Support with the design and delivery of career development programmes and services.
  • ... and much more!

To develop and review your career profile with confidence, contact us today.

Engage us to design and deliver services to support the career development and learning of managers and staff.

 What can we help you with?

  • Presentations and workshops on coping with workplace and career change for managers, for staff, and for mixed groups
  • Career development and learning planning workshops based on our unique RECI® model
  • Individual career coaching and counselling for performance and development, and career growth and transition
  • Professional supervision of staff who work directly with clients, and mentoring for role development and career progression
  • Specialist advice to ensure career development and learning needs are factored in when implementing changes

Get in Touch


Reach out to us if you would like more information about our For Purpose projects and initiatives for supporting individuals and communities who are not able to afford professional career services. We make this available through gifting, sponsorship, and partially funded initiatives, supplemented by our own time and goodwill.

What can we help you with?

  • Career coaching and counselling sessions for individuals
  • Workshops and presentations for groups in the community on a range of career topics
  • Training, professional supervision, and mentoring for staff and volunteers to support their clients and communities

Get in Touch

Managing Change (Download)
Skills and Competencies (Download)
‍Career Values   (Download)
Workplace Career Development Checklist (Download)
Career Resource for Older Workers (Download)